To achieve the best outcomes, SEO must be a significant strategic initiative for the organization. If you think SEO is a worthwhile investment for a firm, the first step is to acquire your management approval. In this blog, we will highlight the practical tips on how you might go about convincing people to get buy-in for SEO. 61% of marketers say their top inbound marketing objective is enhancing SEO efforts and boosting their online presence. 

1. Emphasize the Importance of Long-Term Growth

The most compelling feature of SEO is that it allows for cumulative growth, which is a feature shared by the broader realm of inbound marketing. The majority of marketing initiatives, particularly outbound marketing, produce only temporary results. A PPC campaign yields immediate results, but you will lose your lead if you stop investing money in PPC.
 
This isn't the situation when it comes to SEO. Although rankings may deteriorate over time as new competitors enter the industry, there is some validity to the notion that if you obtain a top page listing for a specific term, you can expect to keep it for a long time without making any more investments.

2. Show real-time data

Many people in the firm may be unaware of Google Analytics and Google Search Console data. Showing them how much space for improvement could be a tremendous wake-up call. Get an accurate SEO audit from an agency or professional to get a more in-depth picture of the company's website.

3. Dispel myths

Those who are unfamiliar with SEO are prone to hold some misconceptions about it. Dispel any myths that could be an obstacle to buy-in as you create relationships and deliver data.
 
Here are some common SEO myths: 

• Most people think that SEO is unreliable because the Google Algorithm keeps on changing. 

• Another myth is that SEO efforts cannot be tracked, unlike other advertising and marketing activities. 

• People believe SEO is a one-time activity, and once you are done with a set of activities, you are done with SEO activity. 

4. Demonstrate competitor's search performance 

With the help of SEO tools, you can assess how much traffic a competitor receives for specific keywords. It will also calculate the monetary worth of the traffic. You may show that your competitors employ SEO strategies to attain these results by pointing to obvious efforts like keyword usage and link building. This form of competitive analysis demonstrates that SEO is a viable approach that yields real results.

5. Align with Goals

There isn't a single company goal that SEO can't help you achieve. Revenue is usually at the top of the list, as is generating more leads. As we have seen and heard from others, SEO can be a significant source of traffic and cash for many businesses.

6. Pilot a Small Project
                                            
Start small with a project that you know will shift the needle to improve your site's SEO. It could be modest SEO tweaks you can make to the site or a company-wide push to support a critical group. You'll start to get momentum after a few minor victories, and eventually, you'll be able to "all in." 
 
It might be tough to convince a company to invest in SEO, but the benefits can be enormous. If you follow these recommendations, they will begin to pay attention.