Let's say you're getting ready to board your next flight. That may be six months from now. Maybe a little longer. Your next flight may already be on the horizon, depending on your employment, family status, or other situations beyond your control. What would it take to make you feel protected when that day arrives?
Long before we had to cope with a worldwide epidemic, transportation hubs — particularly airports — were worry generators. Designers have used signage design with the help of
signage and wayfinding consultants to effectively guide tourists through new areas while communicating across languages and cultures.
The finest navigation and signage solutions are frequently overlooked, giving just enough information to get you from point A to point B. It was a good thing if you didn't recall anything about the signs that led you home after the journey.
Hiring a brand consultant in India will change soon and shall pose a solution to the problem. For COVID-19 and the need to separate ourselves from other passengers, a more "in your face" tactic is required. The stakes are just too great to risk the message being misunderstood.
● Manage the queue.
Queuing is a major topic of discussion both now and in the future. Ad hoc solutions are popping up all over the place, with the most common technique being to affix stickers or tape at six-foot intervals on the floor in queue areas. These floor graphics have the potential to grow in sophistication and effectiveness.
Airports have a lot of spots where pedestrian traffic gets backed up. Consider the trip from curbside drop-off to TSA queue to baggage claim: visual signals and clear messaging will play a critical role in molding behavior as passengers make their way through it.
We may wish to use strategically placed posters to urge passengers to wash their hands or cough into their elbows, in addition to social distance.
Temporary sticker solutions might potentially be used on doors or other places where we interact with the real world. We can do it gracefully and in a way that draws your attention, establishing a balance that speaks to the societal purpose of graphic design.
● Invest in digital navigation systems.
There will be a more fundamental shift in the long run. We've learned to take environment branding trends with a grain of salt during the last 20 years. However, the shift to digital signs and navigation design is more than a fad. This is a critical juncture in the evolution of design. Digital will be the way of the future, and it will be adaptable.
While analog brand identity design services are effective under normal circumstances, they fall short in a crisis. They're too immobile. Transit hubs must now face the idea that their messaging and conventions may need to shift on a dime.
A ceiling-mounted lighting system might be used to mark locations on the floor where passengers should line up. Biometric sensors might be included into such a system. This is significantly more elegant and appealing than sticking stickers on the wall, and digital solutions have the additional advantage of being adaptive to changing conditions.