Do 3D designs appeal to the eyes of the viewers and help your brand stand out? Undoubtedly!
With well-known brands like Nike, HBO, Google, Audi, etc., using 3D designs to proffer a fresh approach to their brand or project, the future of graphic designing fused with 3D techniques looks promising. 3D designs help better convey the visual information and catch everyone’s attention in a snap, as they look much cooler visually, unlike 2D imagery. It is one of the prime reasons behind brands opting for more hyper-real visual designs today.
The availability and affordability of various 3D tools has also made it easier for 3D graphic designers to generate designs that are so realistic and incredibly impactful, that they lead to more retention and lesser bounce rates. Right from rendering logos to product launches and many other things, the usage of 3D is significantly increasing.
In this blog post, we have curated the top trends in 3D graphic design that will help you generate mind-boggling designs and amp up your 3D game.
BEST 5 TRENDS IN 3D GRAPHIC DESIGN
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3D Characters and Mascots
With the marketing world evolving with time, using a mascot or a 3D character today helps a brand build more recognition. Brand building is extremely essential for companies to create a unique identity so that people can easily recognize their brand via logo, mascot, colours, or characters.
For instance, some iconic mascots and characters like Ronald McDonald, Vodafone’s ZooZoo, and Corny Rooster by Kellogg’s Cornflakes are the reasons why people still recognize these brands within no time. An animated character with 3D effects makes everything look appealing, realistic, entertaining, and unbelievable, making it an effective way to convey your message to your potential audience.
In this fast-paced world, no one has the patience or time to invest on a site or page, which takes a lifetime to load, and given the fact that there are numerous others in the queue offering similar services and products.
Using many complicated 3D designs leads to an increase in loading time. However, isometric designs are 2.5D, which gives the same effects as 3D without slowing down the site too much. It’s a great way to add depth, make your designs more appealing, and convey more information without compromising the website speed.
The use of 3D Generated Animations works great for companies to showcase their products in an engaging, clear, and precise way. The animated representation of products is so much cooler and charismatic visually while not compromising the message or information you want to convey to your potential buyers. These effects enable you to attract and captivate when used on your web pages or digital platforms.
Another 3D graphic design that is flying high on trend is three-dimensional typography. Designers can easily apply 3D typography effects to any font, new textural, colours, or popular gradients and grab the eye-balls of the audience with their designs.
The techniques used in 3D typography, such as animation, solid long shadows, embossing, titling, adding textures, etc., make the lettering look so realistic that you feel as if you can touch it. Sometimes, designers also add effects that make them appear as if they are jumping out of the screen.
In the digital world, grabbing attention is a tough nut. However, mixed reality can make that happen, as people are drawn to graphics that pop out and feel natural. These techniques are becoming easily accessible to the designers, and also more and more people are getting inclined towards augmented reality, resulting in an increase in the level of engagement and greater use of technology which enables mixed reality.
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