Powdered Soft Drinks Market

The Powdered Soft Drinks Market was valued around USD 10,141 million in 2018 and expected to grow at a CAGR of 2.5% over the forecast period (2019-2026).

The factors driving the growth of Powdered Soft Drinks Market includes increasing consumers inclination towards adopting healthy lifestyles, rise in the consumption of powdered soft drinks by millennials, professionals and athletes and the expansion of food and beverage industry worldwide. According to the report published by Statista, the market size of Food and Beverage Industry in India has significantly increased from USD 19.82 billion in 2015 to USD 45.97 billion in 2020, which will boost the Powdered Soft Drinks Market size in India in the approaching years. Moreover, technological innovations in the packaging solutions of powdered soft drink products, rise in the number of trekking and travelling events across the globe and the easy availability of powdered soft drinks at the e-commerce platforms, are some of the additional factors supplementing the Global Powdered Soft Drinks Market. In addition, the increasing investments by leading players on promoting their products through social media campaigns and advertisement on television, busy lifestyles, growing demand for instant milk powder packs rapid urbanization and rising population growth rates, are further contributing to the market growth.

However, the growth of Powdered Soft Drinks Market is hindered due to availability of cheaper substitutes.

The leading players operating in the market are Mondelez Inc., Kerry Plc., Lasco Foods Inc., The Coca-Cola Company, Cargill Inc., Firmenich S.A., Tate & Lyle, True Citrus Co., The Kraft Heinz Company, Nestle S.A., and PepsiCo Inc., among others.

Flavor: Segment Analysis

Based on Flavor, the Citrus segment is estimated to grow at a significant CAGR during the forecast period attributed to changing consumers preference and increasing investments by manufacturers on improving the packaging of different flavors of powdered soft drinks. 

Packaging: Segment Analysis

Based on Packaging, the Pouches & Sachets segment is expected to expand at a remarkable CAGR over the forecast period. The pouches and sachets packaging solutions entails less shipping cost because these are lightweight and are available in wide variety of sizes, are some of the factors responsible for the segment’s growth.

Distribution Channel: Segment Analysis

Based on Distribution Channel, the Online Stores segment is expected to grow at a robust CAGR during the forecast period because these stores are open 24*7, provides different variety of powdered soft drinks and offers huge discounts to their customers. 

Regional: Segment Analysis

Based on Region, the European region is projected to capture a sizeable market share over the forecast period. Rise in the number of sporting events, growing demand for healthier beverages, advancements in the packaging techniques, rapid growth in the food and beverage industry, improved living standards and high disposable incomes, are some of the important factors augmenting the market growth in European region.  

Market Segmentation

Global Powdered Soft Drinks Market by Flavor

• Mango
• Citrus
  • Lemon
  • Orange
  • Pineapple
• Apple
• Others

Global Powdered Soft Drinks Market by Packaging

• Cartons
• Pouches & Sachets
• Others

Global Powdered Soft Drinks Market by Distribution Channel

• Online Stores
• Hypermarkets
• Specialized Stores
• Others

Global Powdered Soft Drinks Market by Region

• Asia Pacific
  • China
  • Japan
  • India
  • Rest of APAC
• North America
  • United States of America
  • Canada
• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Rest of Europe
• RoW
  • Brazil
  • South Africa
  • Saudi Arabia
  • UAE

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