Promotion on Instagram, no matter for a blogger or a company, consists of several stages, each of which is important in its own way.
This is the production of content, its publication and various activities to draw attention to ready-made publications.
If the content is initially bad, it will not be saved by any Instagram promotion, even for a fee. If the post is posted at the wrong time, tagged with the wrong hashtags, and doesn’t give a damn about the stories that help promote the post, it won’t work either. And even more so, you can create beautiful content as much as you like and post it during the hours of subscriber activity, but Instagram is arranged in such a way that without investing in its promotion, it will not work.
About the content and nuances of the publication sometime next time. Today we will talk about the most important thing - ways to promote a page on Instagram. Some of them are widely known, some are life hacks that have just started to be used. Rather, read the list and choose what exactly to your blog. But first, let's talk about why promotion is really important. Why content course authors lie when they say content is the most important thing.
Is it possible to do without cheating on Instagram?
Let the word cheating mean all actions to manipulate the algorithm and draw attention to your Instagram account. Some of these methods are absolutely white, because you need to pay for them directly to the social network. Others are gray because they are trying to hack the algorithm and make some content popular, despite its work. However, why is it still impossible without them?
The fact is that Instagram belongs to another giant social network - Facebook. And she is known for her love of money. For example, analysts have calculated that only 17% of commercial page posts are seen by their subscribers. That is, even as a popular brand that has millions of fans around the world (and this includes, for example, football clubs, game publishers and movie makers), it is extremely difficult to get attention on Facebook. The cunning system of the neural network is built in such a way that it closes the chances of cheating for everyone who does not pay. After Facebook acquired Instagram, the platform for posting beautiful pictures and short videos began to gradually turn into a tool for squeezing money from users.
The appearance of stories brightened up the picture a little. At first, users were given advantages when posting stories, and it was possible to get additional coverage at their expense. Now this possibility is not available. Stories are ranked in the same way as posts.
It was recently reported that Instagram entered the race with TikTok in an attempt to retain its users. To do this, a new Reels format was launched, which is temporarily not covered by the algorithm. In order to attract content creators to the new format, Instagram gave out an increased number of views without additional markup. But soon this method of promoting through organic traffic will be covered. That's why, when deciding to start a commercial page or a page of a famous person, it's better to spend time studying the tools to get views and subscribers. Otherwise, you will have to make content for 2 subscribers who accidentally got on the page. Here are those tools.
Top 5 Instagram promotion options
Targeted advertising
The targeting system allows you to start the process of boosting views on Instagram posts already published in your account or specially created for promotion. You need to set up such advertising through the advertising account, which is available as a desktop application on a Facebook page or a mobile application that allows you to run ads on both Facebook and Instagram.
The setup is quite complicated, but it can only determine the appropriate formats of advertising messages and learn how to customize them. For example, in order to raise Instagram page posts in the feeds of subscribers, it is recommended that absolutely all users of the platform turn on the wrapping of views on individual publications. Some small round sum, for example, 100 rubles or 1 dollar, is enough for 1 publication. It will allow you to “expand” the post by 1-2 thousand people.
To launch advertising, you need to decide on the purpose of the campaign: it will be the promotion of an external link to the site, the promotion of an Instagram page, or the collection of leads, that is, applications. The last format is better to use if you have some kind of unique offer with a limited duration and a manipulatively set price. Unless you're a private school, you're not a surf class, you're not a unique hotel, and you don't have a yummy job offer, it's best not to set up this ad target. It will be unreasonably expensive.
The goal format “Traffic to website” is suitable if you are selling something or offering a service, the description of which is important to read before ordering. When choosing this goal, you need to create ad groups at the level of which audience settings are created, and then upload your creatives to the targeting system: text and images. The finished ad will not be displayed in the account, but the user will be able to access both the site and your account from this ad.
Not many people know, but there is a way to launch an advertising message with a link to the site much faster. You can do this with the Promote Posts goal. Simply select this objective, define your audience at the Ad Sets level, and click Use Existing Post. In this case, you do not need to create a separate creative, and you can add a link and a call to action to the finished post on Instagram.
Bloggers
This is the second paid and absolutely white way of promotion. Instagram and Facebook are not opposed to their users earning from each other. Ultimately, this has a positive effect on both content and attracting advertisers for the platforms themselves.
To buy ads leading to your page, you can turn to popular users, the so-called bloggers. Bloggers have their own audience, usually very loyal and sometimes even fanatical. For them, listening to what their favorite blogger says is pleasant and interesting. Therefore, this promotion format is suitable for products, services and events that need to be explained. For example, if you launch a banner with the image of a cosmetic product in your targeting, for the vast majority of those who see it, it will be another jar with incomprehensible content. This is simply not enough to incentivize someone to purchase the remedy. You can also use such servcie https://instashop.today/buy-instagram-views to buy some views for your instagram account. This is cheaper then bloggers coolaboration.
For a blogger, launching a live boost of views of your product on Instagram with just one post is a trifling matter. Because his audience will fanatically listen to any word and will gladly listen to a speech about all the benefits of this product.
How to search and negotiate with bloggers? You can search for them through a keyword search. For example, if you have an eco-brand page, search for bloggers using the terms “eco”, “zero waste”, “recycling”, etc. You can also search by hashtags. To advertise children's products, it's easy to find bloggers by query #mamavdekrete, #mamablogger and so on.
In addition, there are special sites where you can order a cheat on your profile views through advertising from popular bloggers. As a rule, such sites contain not only a form for ordering advertising, but also data on the audience of bloggers. Programs for cheating Instagram through bloggers are paid and sometimes very expensive, but with their help you can develop your account through real users, not bots.
Mutual PR and support chats
This is a shareware cheat method, which has its own difficulties, but it is good enough for promotion at first.
Mutual PR is an agreement between novice bloggers that allows them to advance. For example, you provide guide services in Italy. You can find users with a similar number of followers and similar audience interests to invite everyone to advertise to each other. You can also find guides in other countries, there is no direct competition with them, and the audience is the best suited for mutual PR.
What are the difficulties? We'll have to shovel through a lot of profiles to find those who will agree to such a step. Many will demand additional payment, poking in the face with the fact that you have too small an audience. It is unpleasant.
Another good way to cheat is support chats. They can be found inside Instagram itself, as well as on third-party sites, for example, in Telegram. The purpose of support chats is to help each other get reactions on Instagram. For cheating, you leave a link to your profile. Like or subscribe to those who have done it before you. Then the users who write after you in the chat do the same. So there is a constant exchange of likes and subscriptions, in fact, in real time.
Tik Tok
A Tik Tok account can be a good option for promoting your Instagram page. It's all about the friendly algorithm of the social network, with which the views are boosted quickly and automatically.
You can attach a link to your Instagram to your Tik Tok page. You can also talk about it directly in your videos. You can add a link to your account as a text to tiktok.
Since it is quite easy to promote on this social network, it will provide additional and free traffic.
Cheat Instagram using third-party services
Also, one of the convenient and effective ways to boost Instagram using online software is to use sites to buy likes and followers. Buying reactions from Instagram users allows you to run the network's internal algorithm. If he sees that the post immediately after posting attracts attention: it is shared, liked, commented on, the post receives additional organic traffic. For more info visit our website - https://instashop.today/buy-instagram-likes
It is necessary to buy likes and subscribers, that is, cheating, from trusted sites. It is better if you can leave an application without registration. This means that your data will not be leaked to the network. You can place an application with tasks or without tasks for other users.
Now you know where to start promoting your blog or brand page on Instagram. When relying on promotion methods, do not lose sight of the need to create high-quality content!