Digital or digital marketing is a set of promotional activities covering Internet marketing and other communication channels - digital television, sms mailing and mobile applications. With the advent of the Internet space, competition has increased and marketing strategies have blown up the existing business promotion schemes. Over time, specialists realized that the old approaches no longer work, and digital channels provide new unlimited opportunities.

If earlier the marketing department was conditionally divided into a team working on the Internet promotion of goods through an online environment. And the other part of the employees was engaged in the creation of TV advertising. Today's reality requires the use of all possible channels and the combination of different strategies into a single concept. If you are interested in find people fast, follow the link to find out more.

Why should digital marketing be used to promote products and services?
You don't need to do expert research to understand where your potential customers are today. They have been on Facebook since morning. They scroll through photos of famous bloggers on Instagram or google  their questions. Your strategy must be proactive. Information about the service or sale of your product should be waiting for them in each of the above places.

Advantages of digital marketing over mass promotion
1. Through digital channels, targeting, customer acquisition and advertising strategies can be personalized to the maximum.
2. Saves time - a resource that is almost impossible to return and money that needs to be saved and rationally spent on advertising.
3. Setting up working tools has a huge ability to quickly respond to changes in the market. By tracking marketing trends, you can reconfigure advertising tools and get more effect from their implementation and work.

How do you get started in digital marketing?
1. Create a platform where there will be a detailed description of the product or service. It should load perfectly from different devices, have a simple intuitive navigation. It can be a landing page (Landing Page) with a detailed description of the service and calls to buy or take action. It can also be a complete website. By the way, you can entrust the creation of the site to our team!

2. Optimize site content for Google search engines . Use our service for complex SEO promotion - search engine optimization of the site.

3. Allocate a small budget to paid promotion methods - targeted advertising.

4. Create and develop communities in those social networks where your potential audience prevails.

These simple steps will help lay the foundation for your future online presence.

Digital Marketing Models: 4P and 4C

The marketing model based on the four pillars of planning - product, price, place and promotion - is an outdated strategy. Today, modern research suggests that it is effective to track other indicators for a closer interaction with the buyer. The 4C concept suggests that you need to pay attention to the needs and desires of a potential buyer of your services or goods. To learn more about people search engines, follow the link.

1. Define your goals for the future and answer the question: “Why did you decide to use digital marketing?”. Thanks to the promotion strategy, you can attract more buyers for a lower price.

2. Make a portrait of the target audience. Focus and think about what consumers of your services or buyers of goods look like - describe their appearance, desires, goals and opportunities. After all, you want to offer them a solution to their problems, so you should know as much as possible and understand them.

3. Make a content plan for the next month for each communication channel. This will help to attract a large audience to your product or service. Create interesting and useful content - regularly post videos, photos, and print articles.

4. You need to spread information where your future customers are. These are Facebook communities where serious people are registered.

5. Interact with famous people who can be role models.

6. Use ads in mobile applications where there is currently low competition.

7. Implement special programs or use services to automate standard voice messages, answers to the same type of questions.

8. Use the free way to promote your site in Google "My Business" to rank in search and outperform competitors in a certain area.

And do not forget about the settings of your site for SEO promotion.

Content Posting Tips

At the moment, the Internet space is cluttered with information. A potential consumer receives a lot of messages and almost does not respond to advertising. How to make sure that you are noticed and treated with attention to your letter in the mailing list or news feed of one of the social networks.

1. Facebook is rife with bot work, so the number of followers doesn't matter as much as it used to. Today, the adequacy of the community in the social network is assessed by the activity of real "live" accounts.

2. Regularly post new useful content: otherwise, readers will switch to another site.

3. Millennials are suspicious of promising projects. When creating an advertising concept, be honest with your audience.

4. Do not generalize information, strive to personalize communication.

5. Consider the interests of customers, do not use their personal data for your own purposes. Keep promises made on privacy issues by having an honest and open dialogue.