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kim larry 15 Interesting Facts To Use In Your Zara Case Study
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If you want to ace your case study on Zara 4P and 5P analysis, you need to unearth unusual facts about the brand to showcase your researching skills. Who said case studies must be boring? Along with a well-analyzed marketing strategy, you can always include some rarely-known facts to make your analysis stand out from the rest.
The brand specializes in fast fashion that includes clothing, swimwear, shoes and accessories, beauty products, and perfumes. To save your time, we have enlisted some unheard facts about the brand that you can include in the Zara 4P and 5P analysis.
Here are some fascinating facts that you can use in the
thesis writing assistance
 paper to make it an interesting read.
  • Zara was established in 1944 by Amancio Ortega and Rosalie Mera, and was based in Galicia.
  • Zara's founder, Amancio Ortega, ranks as the 4th richest man in the world as in July 2019.
  • Zara has a huge market presence with over 2,000 stores spread out across 88 countries.
  • Owing to its Spanish roots, the brand had its first store in the coastal town of A Coruña in Northwest Spain.
  • 50% of the company’s apparels and accessories are manufactured in Spain.
  • Zara was initially named Zorba before it was rechristened in 1946 by Rosalie Mera.
  • With a warehouse sprawling over 5 million square feet, Zara’s flooring exceeds that of Amazon by nine times.
  • Zara is known explicitly in the fashion world for its customer-centric designs. The legacy traces back to 1975 when a pregnant customer suggested a dress that came with an elastic waistline.
  • It is one of the few fashion brands that is vertically integrated and enjoys control over every element of production - from design to distribution.
  • The brand spends little to nothing on advertising efforts. It focuses on opening stores near high-end retailers.
  • Zara was reported to have paid an amount as high as $324 million to buy a space on 666 Fifth Avenue in New York City.
  • The brand launches more than 12,000 new designs every year.
  • Stradivarius is known as Zara's affordable sibling store.
  • The brand entered the Greenpeace Zero-Discharge Commitment Treaty and vouched to work towards the elimination of hazardous chemicals.
  • Although a street-end brand now, royals like Kate Middleton still swear by Zara.
Make sure to use some of these facts in your Zara 4P and 5P analysis and see how your professor is impressed with it.
 
 


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